Go From Lease To Launch™ Successfully
You Don’t Need To Be a Lead Gen Pro or Spend Hours on Marketing To Successfully Open Your Location
The Proven Grand Opening Marketing System for Franchisees, Multi-Location Founders & Small Business Owners
The time between signing your lease and your grand opening is one of the most valuable marketing opportunities you have.
Two franchise locations, same brand, opened at the same time. One used the From Lease To Launch system, one didn’t.
The From Lease To Launch location opened with nearly 100 pre-sold members and continued its upward trajectory with a 35% higher sales velocity in the 90 days following the opening.
Whether you are opening 1 or 100 locations this year, From Lease To Launch™ gives you everything you need to confidently attract customers, build buzz, and open with revenue flowing.
Carin Galletta Oliver, Founder
Why Business Owners Trust My Grand Opening Guidance & System
- ✓Generates reliable leads
- ✓Battle-tested on a wide variety of brands
- ✓90-minute launch planning session kick-off*
- ✓Access to live weekly office hours*
- ✓Plug & play GPTs to reduce workload
- ✓Defines exactly which steps to take each week
- ✓Fast start, no waiting around
- ✓Built on 20+ years of in-the-field experience opening locations
- ✓Senior, experienced assistance without the price tag or long-term commitment
- ✓Reduces time spent on marketing
- ✓Chimp-simple Do This, Then That format - no marketing experience needed
- ✓Reduces marketing decision making
- ✓A clear activation path that anyone can implement
- ✓Structure and accountability
Brands I've Helped
Hi! I'm Carin...
I created this system to support two different levels of need: full-service and done-with-you (DWY).
I've always offered full service, but I recently added the DWY component because many small business owners and marketing pros need just a little extra support and clarity, not a full-service agency.
Throughout my career, I’ve helped drive millions in revenue, generate countless reservations, and deliver reliable leads for local brick-and-mortar brands.
I love changing the lives of small business owners.
My Framework Has Helped:
- ✓A fitness location open with 150 members.
- ✓A place-based entertainment venue secure seven days of pre-opening media coverage.
- ✓Build a 10,000+ email database before their grand opening.
- ✓Create a month-long waitlist for a restaurant.
- ✓Business owners and marketing teams cut hours of stress, months of guesswork, and dozens of sleepless nights.
I Meet You Where You Are
ZERO Marketing Experience?
No Problem!
I designed From Lease To Launch for those with little to no marketing or grand opening experience. Just follow the weekly guide, personalize the templates, and you are good to go.
New To Your Community?
I'll Show You How To Generate Awareness Fast.
Even if nobody knows you yet, that won’t last long. I’ll show you the simple moves that turn total strangers into curious locals who can’t wait for your grand opening.
No Ad Budget?
That's totally okay.
From Lease To Launch provides simple, zero-cost strategies that spark buzz, build momentum, and get customers paying attention right away.
All-In Isn't Required.
Just take the steps you can.
Don't believe the overly aggressive marketing people who tell you that you have to do every-single-thing. Even a handful of these tactics in my ordered system can make a huge difference.
Who Is This For?
If any of the below resonates with you, From Lease To Launch™ can help
Franchisee
Want to save time, implement a reliable lead gen system, and reduce the firehose of random tasks.
Indie Owner
Want to promote your new location, provide support for your marketing team, and drive community engagement.
A Franchisor
Seek a proven plan to set your franchisees up for success, strategic senior experience, but not an FTE.
Marketing Lead
Implement a consistent system for your team and field managers to execute with minimal oversight, saving time on openings.
Multi Locations
Need to streamline the launch process & create consistency. You have a committed, but junior marketing team who need direction you simply don't have time to provide.
General Manager
Tasked with marketing without a playbook. Extremely time-stressed, assigned a PTE to help, but you are not sure how to direct them.
See What Clients Say...
"We exceeded our sales goals in less than 48 hours with the From Lease To Launch layered launch strategy."
Phillip H.
Director, multi-location luxury retail
"Carin applied her extensive knowledge to our launch with herculean grace, creativity, and insight. I learned a lot from her."
Doug A.
Marketing Director
"We utilized the Lease To Launch framework to help our franchisees raise awareness, earn leads, and reduce the overwhelm that can inhibit new business owners as they open their location."
Daniela Polk
VP, Content & Communications, The NOW Massage
Your Grand Opening Marketing Activation System
When you activate From Lease To Launch, you get personal support from me, a proven, step-by-step strategy, templates for nearly every asset you need to open & market your business, and GPTs trained on my system that will take away your pre-opening marketing overwhelm.
“You do not rise to the level of your goals. You fall to the level of your systems.”
— James Clear, Author, Atomic Habits
Includes:
- ✓Twice-weekly live calls with Carin
- ✓90 Minute Launch Planning Kick-Off Call
- ✓A Prioritized Weekly Marketing To-Dos List
- ✓12 Week Opening Strategy & Tactical Steps
- ✓BrandHQ
- ✓Email Series Templates For Pre-Opening
- ✓How To Build Your Email List
- ✓Press Releases For Each Stage In Your Development
- ✓Media Pitch Letter (and how to position your opening)
- ✓Marketing Assets Checklist
- ✓Influencer & VIP Worksheets (and how to evaluate them for brand fit)
- ✓META Advertising - how to + templates
- ✓Social Media Calendar + templates
- ✓Competitive Landscape Worksheet
- ✓GPTs to customize the Opening Assets
- ✓Paid Media Strategy
- ✓Videos How Tos
- ✓More than 80 templates, worksheets, how-tos, and more...
For the Done-With-You and Full-Service clients, you also get BrandHQ. Your centralized command center for everything your team needs to execute your marketing correctly—brand guidelines, logos, images, tone & voice, email templates, and social content, all in one place.
Instead of hunting through folders, emails, and outdated files, everyone works from the same up-to-date source of truth.
As Featured In...
When Everything Feels On The Line,
Clarity Guides The Way
Relief from the constant “Is this going to work?” spiral
You’re no longer guessing, Googling, or second-guessing every move. You know what matters—and what doesn’t—at each stage of opening.
Confidence when the stakes are personal
When your savings, your family, and your future are on the line, confidence isn’t optional. This gives you clarity and conviction in your decisions—even when it feels scary.
Permission to breathe and focus on why you started your business
Instead of being consumed by fear and pressure, you can show up as the owner you want to be: present, confident, and future-focused.
Less anxiety about “wasting money” on the wrong things
You know where to spend, where to hold back, and what actually moves the needle. Make every dollar feel intentional, not spaghetti against the wall.
A sense of control during an otherwise chaotic season
Opening a business is noisy and overwhelming. From Lease To Launch is the steady framework you can return to when everything else feels like too much.
Reassurance that you’re not missing something critical
No more lying awake wondering, “What if I forgot something that sinks this whole thing?” You move forward knowing your marketing fundamentals are covered.
Confidence to explain your plan—to yourself and to your team, and to your family
You don’t just feel better. You can articulate how this works, why it works, and what comes next.
Calm around revenue before doors open
Instead of waiting and hoping people show up, you have a clear path to creating momentum before opening day, so revenue doesn’t feel like a cliff you’re about to jump off.
The Top Three Reasons Businesses Use
From Lease To Launch™
Clarity
The system and support remove at least some of the fear of getting it wrong when everything is on the line.
Opening a new location is one of the most financially and emotionally risky moments in business.
From Lease To Launch replaces uncertainty with a clear, proven path—so you aren’t guessing, panicking, or making decisions from fear.
Momentum
To create revenue momentum early without needing a ginormous ad budget.
Most businesses don’t fail because they’re bad operators. They fail because they open quietly and run out of time.
This system helps generate awareness, leads, and early traction before and immediately after opening, so revenue doesn’t feel like a ticking clock.
Experience
You’re not doing this alone—even if you choose the system-only path.
From Lease To Launch is built around my real-world experience opening and supporting hundreds of locations.
The videos, prompts, and tools aren’t generic—they reflect my exact decisions. My thinking is baked into the system.
Two Ways To Work Together
You Choose The Path & Support Level Based On Your Needs
Program & System
Best For: You want a proven launch framework, steady accountability, and BrandHQ.
- ✓90 Minute Group Launch Planning Session
- ✓60 Minute Group Office Hours Weekly Call
- ✓30 Minute Group Planning & Priorities Weekly Call
- ✓Week By Week Checklist To Guide Your Marketing
- ✓A Prioritized Weekly Marketing To-Dos List
- ✓Email marketing strategy, automation templates, how to build your list, and what to send them before you open
- ✓Full Public Relations Program including templates for each phase of your opening, media pitch letters, and research worksheets
- ✓Marketing Assets Checklist
- ✓Influencer & VIP Worksheets (and how to evaluate them for brand fit)
- ✓META Advertising - how to + templates
- ✓How To Set Up Social Media Accounts
- ✓Video Instructions For Each Practice Area
- ✓Social Media Calendar + templates + what to post during each phase of your opening
- ✓Define & Research Competitors
- ✓Paid Media Strategy & META Advertising Templates
- ✓GPTs to customize the Opening Assets
- ✓More than 80 templates, worksheets, how tos, and video instruction
- ✓You + your team have full access
- ✓12 Week Pre-Opening Strategy, Timeline, & Templates
- ✓How To Identify Your Ideal Customer
- ✓Core Template Updates
- ✓Your Grand Opening Plan Reviewed By Carin
- ✓Group Slack Channel Access
- ✓Self-Managed Private BrandHQ
- ✓Lifetime Access
Done For You
Best For: Experienced partner to develop your grand opening toolkit & customize everything to fit your growth goals.
- ✓Everything in the DONE WITH YOU program plus...
- ✓90 Minute Private Launch Planning Session
- ✓60 Minute Private Weekly Meeting
- ✓Private Priorities Weekly Email Each Monday
- ✓Customized Grand Opening Strategy, Timeline, and Toolkit
- ✓Private Live Weekly Live Action calls
- ✓Custom Grand Opening Strategy
- ✓All Materials Customized For Your Brand
- ✓Custom From Lease To Launch GPTs for your brand
- ✓Influencer & VIP Research Done For You
- ✓Custom Ad Strategy, Ad Templates, & Set Up
- ✓Branded Social Media Templates
- ✓Use the pre-recorded videos to train your team
- ✓Custom Social Media Calendar With What To Post
- ✓Management of BrandHQ
- ✓Custom Timeline & Tactics
- ✓Team Training
Not sure which is right for you? Book a 15-minute "is this a good fit"