The From Lease to Launch Program & Toolkit is a comprehensive marketing guide that provides step-by-step video and written instructions, templates, worksheets, live virtual weekly coaching, monthly workshops, and timelines to help small business owners and franchisees successfully market their location from the moment they sign the lease until they open their doors and beyond.

This toolkit is designed for franchisors, small business owners, franchisees, multi-unit operators, and independent restaurateurs who need a proven marketing framework to streamline the launch process, drive community awareness, and increase leads.

It’s never too early or too late to work on the marketing fundamentals for your business. 

The marketing tactics in the From Lease to Launch Toolkit are fundamental strategies that can be employed at any stage of your business—whether you’re preparing to open or have already launched. Even after opening, these proven tactics can help you generate buzz, attract customers, and increase sales, ensuring your marketing efforts continue to drive growth and engagement well beyond day one.

The toolkit includes strategies and templates for public relations, email marketing, social media campaigns, and partnerships with local businesses and influencers to generate buzz and build a customer base before your official launch.

The toolkit provides proven strategies to build excitement and attract customers before you open your doors. You’ll get access to fill-in-the-blank templates for email marketing, social media posts, and Facebook ads designed to capture leads. It also includes step-by-step guidance on partnering with influencers, engaging with local businesses, and securing media coverage to boost visibility and build a pre-launch email list that will help drive traffic and sales from day one.

The toolkit covers a variety of marketing activities, including public relations, social media, paid ads, influencer partnerships, email marketing, and strategic partnerships to help you attract customers and generate sales. Most importantly, it is a prioritized timeline so you know exactly what to do during your pre-opening phase. 

Yes, all templates in the toolkit, such as press releases, email marketing copy, social media posts, and checklists, are fully customizable, allowing you to tailor them to your specific business and brand.

The toolkit is designed to save you time by providing a detailed 12-week rollout plan and ready-to-use templates. It eliminates guesswork and allows you to focus on running your business while still executing a robust marketing plan.

The time you put in depends on your goals and objectives. To have a successful launch, you will need to spend time on marketing, advertising, and email. We estimate that if you have approximately 2 – 3 hours a day over a 12-week timeframe, that will be sufficient. 

Absolutely not. It is written so an owner can do the work themselves or turn it over to an employee with zero marketing experience. 

It is a step-by-step guide with written and video explanations and a timeline outlining when each activity should ideally be done. 

The toolkit is based on proven marketing strategies successfully implemented by brands such as The NOW Massage, Upgrade Labs, Hilton Hotels, Chevron Products Company, California Pizza Kitchen, and Smashburger.

Yes, whether you are a first-time business owner or opening your 100th location, the toolkit offers streamlined marketing processes that ensure consistency, reduce time to market, and improve sales velocity, regardless of your experience level.

In addition to the step-by-step guides, templates, and timelines, you can also join the weekly live group coaching calls, and the monthly live group workshops for feedback and deeper dives into marketing strategies tailored to your specific business needs. There is also a private Facebook community.

You can book a call to discuss your goals and learn how the From Lease to Launch Program and Toolkit can support your business. There’s no high-pressure sales pitch—just an honest conversation to help you determine if this toolkit aligns with your marketing needs.