from lease
to launch
Turn Your New Location Into A Thriving Success
Because you wanted to become a business owner,
not a marketing pro.
This is a step-by-step opening marketing plan that covers all your bases.
The From Lease To Launch self-paced course gives you the keys to a marketing framework without the hefty price tag. You don’t need to be a marketing pro — I’ve already perfected the process with some of the most successful brands.
What If...
- You could generate a lead generation program before you open
- You knew exactly what to do each week
- You didn't have to waste time starting from scratch
- You were using a proven system
- You spent less time on marketing
- You reduced your overwhelm
Brand I’ve Helped
Hi! I'm Carin
I started creating marketing courses because many small business owners and marketing pros need just a little extra support and clarity, not a full service agency.
Throughout my career, I’ve helped drive millions of dollars in revenue, countless reservations and appointments, and generate reliable and consistent leads for brands. All of that truly changes the lives of small business owners.
With the From Lease to Launch toolkit, you’ll be able to:
- Connect with your community before you open your doors
- Create buzz with memorable promotions
- Get influencers and customers talking about your business
- Build your email list in advance of your grand opening
- Have A Reliable Lead Generation System Beyond Your Opening
Whether you have...
Zero Marketing Experience
“We exceeded our sales goals in less than 48 hours with their triple layer launch strategy.”
Phillip H.
Director, Multi-location luxury retail
You Are Brand New To Your Community
“Carin applied her extensive knowledge to launch Tiger Beer, part of Anheuser Busch, with herculean grace, creativity, and insight. I learned a lot from her.”
Doug A.
Former marketing Tiger Beer
Don’t Have The Time For Marketing
"Doesn't stop". Combine that with the fact that she's also just fun to work with, makes for a dream partnership.”
Carlo B.
Vice President of Sales & Marketing
Great Connections You Want To Monetize
"We utilized the Lease To Launch framework to help our franchisees raise awareness, earn leads, and reduce the overwhelm that can inhibit new business owners as they open their location."
Daniela Polk
Vice President of Content & Communications for The NOW Massage
A Past Opening That Didn’t Go As Planned
"They have helped us grow our franchise and they love to share their knowledge."
Gara Post
Co-Founder, The NOW Massage
The From Lease To Launch course
Has helped small business owners just like you simplify the opening process and earn success faster.
Who is this course for?
If you are one of the individual below, then this toolkit is for you
A First-Time Franchisee
Feeling overwhelmed by marketing decisions
a Small business owner
Wanting to promote your new location and drive community engagement
A franchisor
Looking for a proven plan to set your franchisees up for success
an independent restaurateur
Eager to connect with your local community
A multi-unit operator
Needing to streamline the launch process and create marketing consistency
A small business manager
Tasked with marketing
When you enroll in From Lease To Launch, you not only get a proven step-by-step guide to take you from zero to leads before you open….
You’ll get templates (that have been used by hundreds of small businesses) for nearly every asset you need to open your business.
Including:
- A Prioritized Weekly Marketing To Dos List
- Welcome emails
- 5 Press Releases
- Media Pitch Letter
- Marketing Assets Checklist
- Grand Opening Checklist
- Media List Worksheet
- Influencer Worksheet
- Influencer Pitch Letter
- Competitive Landscape Worksheet
- Facebook & Instagram Ads
- Social Media Calendar
- VIP List Worksheet
- Paid Media Strategy
What our clients say
“I deeply appreciate the impact she made on both our team and the franchisee network.”
Mary H.
Marketing Director, Upgrade Labs
"I have worked with Carin & team for years on multiple projects and brands. I highly recommend."
Sarah P.
General Manager
“Carin is equally committed to being an ethical and honest business person with a servant leader’s heart and a passion for making sure no one is left behind.”
Drew M.
CEO, AMI
What’s inside the toolkit?
- comprehensive timeline
A detailed roadmap from lease signing to opening day.
- Marketing Templates, How Tos, Worksheets & Checklists
Press releases, advertising layouts, email templates, social media calendar and templates, email automation templates—all ready to customize and deploy.
- Grand opening plan
A checklist and timeline for ensuring a successful grand opening that engages your community and gets your brand noticed.
- Instructional videos & Articles
Visual guides and educational content explain the "how" and "why" behind each step, making execution easy and efficient.
- Detailed Step-By-Step Guide Weekly marketing to dos to keep you on track
Learn how to tell your unique business story to connect with your audience on a personal level and build long-lasting relationships.
At the end of this
course you will have…
01
Pre-Opening Lead Generation Tactics & Tools
02
A Clear, Step-By-Step Marketing Foundation To Build Your Business
03
Confidence In Your Ability To Generate Leads
04
Understanding of Essential Marketing Tools, Tactics & Strategies
05
An Email Marketing List Plan
06
A Grand Opening Plan To Create Awareness
07
Ready-to-Send Press Releases
08
A Social Media Calendar Tailored to Your Audience.
09
Marketing Automations
10
Ready-To-Go Advertising Assets
11
A Stress-Less Launch Timeline.
12
Budget-Friendly Marketing Tactics
13
Lead Generation Tactics & Tools
14
Long-term marketing skills to grow their business.
15
A Step-By-Step From Lease To Launch Marketing Guide
16
A Scalable Marketing Framework
What problems does the course toolkit solve?
The From Lease to Launch toolkit eliminates the guesswork and anxiety around marketing your new location. Here’s how:
- Streamlines the Marketing Process
Ready-made marketing materials and plans save you hours of time, freeing you up to focus on running your business.
- Ensures Consistency
Keep your brand unified across all locations and channels—vital for customer trust and brand growth.
- Reduces Time to Market
Launch faster with a pre-built marketing plan that’s ready to implement.
- Increases Sales Velocity
Generate buzz and revenue faster by building brand awareness from day one.
- Simplifies Local Lead Generation
Proven strategies and templates to attract leads before and after you open.
- Empowers Your Team
With guided templates and timelines, your team can handle the marketing legwork, allowing you to focus on strategy and operations.
- Provides Marketing Clarity
Clear guidelines, timelines, and responsibilities take the guesswork out of launching your business.
- Minimizes Risk
A structured, proven plan reduces the risk of making costly marketing mistakes.
The top three reasons companies use the From Lease To Launch framework for their business
Lead Generation
Turning prospects into leads before opening is critically important to gaining confidence and generating revenue . The Intercept & Influence framework is wholly focused on making your business financially successful.
Marketing Clarity & Confidence
Clarity and confidence allow for faster decision making, a competitive advantage and a better resource allocation.
Transformational
For a new business, the stakes are high, the budgets are low, and the timelines are wicked fast. The From Lease To Launch program takes all of that into account to grow from zero to hero.
Special Pre-Release Offer
The first 10 people who purchase From Lease To Launch will receive an incredible deal. Not only do you save hundreds of dollars, but you also receive two bonuses! When the first 10 are sold, it’s gone and the price will increase! Check it out
- 50% OFF - Save Half?!?! Yes!
- BONUS #1: 5 Weeks of Live Group Coaching From Carin (I can’t wait to meet you!)
- BONUS #2: Connecting Through Stories: The Power of Personal Narratives in Small Business worksheet and video”
How does it work?
Transform your local business launch from stressful and chaotic to streamlined and successful with a proven marketing framework that guides you with an easy-to-follow, step-by-step roadmap.
With both video and written instruction, fill-in-the-blank templates, and expert strategies, you’ll gain confidence, clarity, and the tools needed to attract customers and achieve lasting success from day one.
Sign up
Access the course instantly and work through the materials at your own pace.
Modules
Each module is packed with actionable steps and resources designed to get you from lease signing to opening day.
Implementation
You implement the key learnings from this course into your business. I provide a 12 week calendar of what to do each week leading up to your opening. No matter where you are in your opening journey, these marketing fundamentals will forever change your business.
Check out what’s inside each module
The modules cover the primary marketing tactics & a timeline to follow that you will need to engage for a successful opening. They include:
- Module 1: The Lease To Launch Timeline
This includes weekly marketing activities. You will know what to do each week leading up to your opening.
- Module 2: Competitive Research
How To use Your competitors gaps to your advantage
- Module 3: public relations
How to get your local media to cover your business
- Module 4: Social media
Gaining visibility in your community
- Module 5: the paid media plan
Setting your budget, the Intercept & Influence framework for a successful opening
- Module 6: Planning Your Grand Opening Event
This is where everything comes together - PR, Influencers, Email, Paid media and more. There are templates to successfully guide you through a stress-less grand opening event.
If you were to hire these pieces out,
it would cost well over $10,000
For a copywriter, a public relations pro, an email designer, a social media guru, a business coach and an ad buyer. Just researching, getting dodgy recommendations, interviewing and waiting for them to deliver is another week’s worth of work.
And you get it all, right now. It’s all included.
Why choose the From Lease to Launch course & toolkit?
This is not just another course. The From Lease to Launch toolkit is designed to give you clarity, confidence, and a step-by-step plan for launching your business successfully.
Streamlines Your Marketing Process
No more guesswork—just clear, actionable steps.
Increases Sales Velocity
Drive revenue faster by building excitement before you open.
Simplifies Lead Generation
Proven strategies to attract and retain local customers.
Supports Franchisees
Comprehensive support that franchisees crave.
Boosts your ROI
Open with confidence and see results quicker.
What’s the investment?
Be the first to enroll now with our limited-time presale offer! For the first 10 small business owners, I’m offering up to 50% off plus 5 weeks of live group coaching included. This offer is only available until the first 10 spots are sold.
Single Payment
$1147 $573.50
for individual enrollment
Includes:
- A step-by-step opening marketing plan that covers all your bases
- 5 weeks of live group coaching
- 50% off for our first 10 business owners
- Personal Storytelling Guide
Two Payments
$650 $328
for individual enrollment
Includes:
- A step-by-step opening marketing plan that covers all your bases
- 5 weeks of live group coaching
- Personal Storytelling Guide
Four Payments
$337 $177
for individual enrollment
Includes:
- A step-by-step opening marketing plan that covers all your bases
- 5 weeks of live group coaching
- Personal Storytelling Guide
Why wait?
Start your business off on the right foot. The longer you don’t take action, the farther away your dreams feel. Eric Thomas, a motivational speaker known for his powerful and inspiring talks says, “Every day you say ‘No’ to your dreams, you might be pushing back your dreams a whole six months, a whole year!
For the first 10, I am offering a 50% off + 5 weeks of live group coaching included.
This offer will end as soon as I sell out to our first ten small business owners.
General questions
It’s never too early or too late to work on the marketing fundamentals for your business.
The marketing tactics in the From Lease to Launch Toolkit are fundamental strategies that can be employed at any stage of your business—whether you’re preparing to open or have already launched. Even after opening, these proven tactics can help you generate buzz, attract customers, and increase sales, ensuring your marketing efforts continue to drive growth and engagement well beyond day one.
The toolkit includes strategies and templates for public relations, email marketing, social media campaigns, and partnerships with local businesses and influencers to generate buzz and build a customer base before your official launch.
The toolkit provides proven strategies to build excitement and attract customers before you open your doors. You’ll get access to fill-in-the-blank templates for email marketing, social media posts, and Facebook ads designed to capture leads. It also includes step-by-step guidance on partnering with influencers, engaging with local businesses, and securing media coverage to boost visibility and build a pre-launch email list that will help drive traffic and sales from day one.
The toolkit covers a variety of marketing activities, including public relations, social media, paid ads, influencer partnerships, email marketing, and strategic partnerships to help you attract customers and generate sales. Most importantly, it is a prioritized timeline so you know exactly what to do during your pre-opening phase.
Yes, all templates in the toolkit, such as press releases, email marketing copy, social media posts, and checklists, are fully customizable, allowing you to tailor them to your specific business and brand.
The toolkit is designed to save you time by providing a detailed 12-week rollout plan and ready-to-use templates. It eliminates guesswork and allows you to focus on running your business while still executing a robust marketing plan.
The time you put in depends on your goals and objectives. To have a successful launch, you will need to spend time on marketing, advertising, and email. We estimate that if you have approximately 2 – 3 hours a day over a 12-week timeframe, that will be sufficient.
Absolutely not. It is written so an owner can do the work themselves or turn it over to an employee with zero marketing experience.
It is a step-by-step guide with written and video explanations and a timeline outlining when each activity should ideally be done.
The toolkit is based on proven marketing strategies successfully implemented by brands such as The NOW Massage, Upgrade Labs, Hilton Hotels, Chevron Products Company, California Pizza Kitchen, and Smashburger.
Yes, whether you are a first-time business owner or opening your 100th location, the toolkit offers streamlined marketing processes that ensure consistency, reduce time to market, and improve sales velocity, regardless of your experience level.
In addition to the step-by-step guides, templates, and timelines, you can also join optional monthly coaching calls for personalized feedback and deeper dives into marketing strategies tailored to your specific business needs.
You can book a call to discuss your goals and learn how the From Lease to Launch Toolkit can support your business. There’s no high-pressure sales pitch—just an honest conversation to help you determine if this toolkit aligns with your marketing needs.