Limited-Time Presale Offer: 50% off, 5 Weeks of Group Coaching, and Personal Storytelling Guide! 10 Spots Left - Enroll Now

Turn Your New Location Into A Thriving Success

Because you wanted to become a business owner,
not a marketing pro.

This is a step-by-step opening marketing plan that covers all your bases.

The From Lease To Launch self-paced course gives you the keys to a marketing framework without the hefty price tag. You don’t need to be a marketing pro — I’ve already perfected the process with some of the most successful brands.

What If...

Brand I’ve Helped

Hi! I'm Carin

I started creating marketing courses because many small business owners and marketing pros need just a little extra support and clarity, not a full service agency.

Throughout my career, I’ve helped drive millions of dollars in revenue, countless reservations and appointments, and generate reliable and consistent leads for brands. All of that truly changes the lives of small business owners.

Carin Oliver - Fractional CMO

With the From Lease to Launch toolkit, you’ll be able to:

Whether you have...

Zero Marketing Experience

“We exceeded our sales goals in less than 48 hours with their triple layer launch strategy.”

Phillip H.

Director, Multi-location luxury retail

You Are Brand New To Your Community

“Carin applied her extensive knowledge to launch Tiger Beer, part of Anheuser Busch, with herculean grace, creativity, and insight. I learned a lot from her.”

Doug A.

Former marketing Tiger Beer

Don’t Have The Time For Marketing

"Doesn't stop". Combine that with the fact that she's also just fun to work with, makes for a dream partnership.”

Carlo B.

Vice President of Sales & Marketing

Great Connections You Want To Monetize

"We utilized the Lease To Launch framework to help our franchisees raise awareness, earn leads, and reduce the overwhelm that can inhibit new business owners as they open their location."

Daniela Polk

Vice President of Content & Communications for The NOW Massage

A Past Opening That Didn’t Go As Planned

"They have helped us grow our franchise and they love to share their knowledge."

Gara Post

Co-Founder, The NOW Massage

The From Lease To Launch course

Has helped small business owners just like you simplify the opening process and earn success faster.

Who is this course for?

If you are one of the individual below, then this toolkit is for you

A First-Time Franchisee

Feeling overwhelmed by marketing decisions

a Small business owner

Wanting to promote your new location and drive community engagement

A franchisor

Looking for a proven plan to set your franchisees up for success

an independent restaurateur

Eager to connect with your local community

A multi-unit operator

Needing to streamline the launch process and create marketing consistency

A small business manager

Tasked with marketing

Your grand opening launch assets nearly done for you

When you enroll in From Lease To Launch, you not only get a proven step-by-step guide to take you from zero to leads before you open….

You’ll get templates (that have been used by hundreds of small businesses) for nearly every asset you need to open your business.

Including:

What our clients say

“I deeply appreciate the impact she made on both our team and the franchisee network.”

Mary H.

Marketing Director, Upgrade Labs

"I have worked with Carin & team for years on multiple projects and brands. I highly recommend."

Sarah P.

General Manager

“Carin is equally committed to being an ethical and honest business person with a servant leader’s heart and a passion for making sure no one is left behind.”

Drew M.

CEO, AMI

What’s inside the toolkit?

A detailed roadmap from lease signing to opening day.

Press releases, advertising layouts, email templates, social media calendar and templates, email automation templates—all ready to customize and deploy.

A checklist and timeline for ensuring a successful grand opening that engages your community and gets your brand noticed.

Visual guides and educational content explain the "how" and "why" behind each step, making execution easy and efficient.

Learn how to tell your unique business story to connect with your audience on a personal level and build long-lasting relationships.

Presale Buyer Bonus: 5 Weeks of Included Group Coaching & Personal Storytelling Guide

At the end of this
course you will have…

01

Pre-Opening Lead Generation Tactics & Tools

02

A Clear, Step-By-Step Marketing Foundation To Build Your Business

03

Confidence In Your Ability To Generate Leads

04

Understanding of Essential Marketing Tools, Tactics & Strategies

05

An Email Marketing List Plan

06

A Grand Opening Plan To Create Awareness

07

Ready-to-Send Press Releases

08

A Social Media Calendar Tailored to Your Audience.

09

Marketing Automations

10

Ready-To-Go Advertising Assets

11

A Stress-Less Launch Timeline.

12

Budget-Friendly Marketing Tactics

13

Lead Generation Tactics & Tools

14

Long-term marketing skills to grow their business.

15

A Step-By-Step From Lease To Launch Marketing Guide

16

A Scalable Marketing Framework

What problems does the course toolkit solve?

The From Lease to Launch toolkit eliminates the guesswork and anxiety around marketing your new location. Here’s how:

Ready-made marketing materials and plans save you hours of time, freeing you up to focus on running your business.

Keep your brand unified across all locations and channels—vital for customer trust and brand growth.

Launch faster with a pre-built marketing plan that’s ready to implement.

Generate buzz and revenue faster by building brand awareness from day one.

Proven strategies and templates to attract leads before and after you open.

With guided templates and timelines, your team can handle the marketing legwork, allowing you to focus on strategy and operations.

Clear guidelines, timelines, and responsibilities take the guesswork out of launching your business.

A structured, proven plan reduces the risk of making costly marketing mistakes.

The top three reasons companies use the From Lease To Launch framework for their business

Lead Generation

Turning prospects into leads before opening is critically important to gaining confidence and generating revenue . The Intercept & Influence framework is wholly focused on making your business financially successful.

Marketing Clarity & Confidence

Clarity and confidence allow for faster decision making, a competitive advantage and a better resource allocation.

Transformational

For a new business, the stakes are high, the budgets are low, and the timelines are wicked fast. The From Lease To Launch program takes all of that into account to grow from zero to hero.

Special Pre-Release Offer

The first 10 people who purchase From Lease To Launch will receive an incredible deal. Not only do you save hundreds of dollars, but you also receive two bonuses! When the first 10 are sold, it’s gone and the price will increase! Check it out

How does it work?

Transform your local business launch from stressful and chaotic to streamlined and successful with a proven marketing framework that guides you with an easy-to-follow, step-by-step roadmap.

With both video and written instruction, fill-in-the-blank templates, and expert strategies, you’ll gain confidence, clarity, and the tools needed to attract customers and achieve lasting success from day one.

Sign up

Access the course instantly and work through the materials at your own pace.

Modules

Each module is packed with actionable steps and resources designed to get you from lease signing to opening day.

Implementation

You implement the key learnings from this course into your business. I provide a 12 week calendar of what to do each week leading up to your opening. No matter where you are in your opening journey, these marketing fundamentals will forever change your business.

Check out what’s inside each module

The modules cover the primary marketing tactics & a timeline to follow that you will need to engage for a successful opening. They include:

This includes weekly marketing activities. You will know what to do each week leading up to your opening.

How To use Your competitors gaps to your advantage

How to get your local media to cover your business

Gaining visibility in your community

Setting your budget, the Intercept & Influence framework for a successful opening

This is where everything comes together - PR, Influencers, Email, Paid media and more. There are templates to successfully guide you through a stress-less grand opening event.

If you were to hire these pieces out,
it would cost well over $10,000

For a copywriter, a public relations pro, an email designer, a social media guru, a business coach and an ad buyer. Just researching, getting dodgy recommendations, interviewing and waiting for them to deliver is another week’s worth of work. 

And you get it all, right now. It’s all included.

Why choose the From Lease to Launch course & toolkit?

This is not just another course. The From Lease to Launch toolkit is designed to give you clarity, confidence, and a step-by-step plan for launching your business successfully.

Streamlines Your Marketing Process

No more guesswork—just clear, actionable steps.

Increases Sales Velocity

Drive revenue faster by building excitement before you open.

Simplifies Lead Generation

Proven strategies to attract and retain local customers.

Supports Franchisees

Comprehensive support that franchisees crave.

Boosts your ROI

Open with confidence and see results quicker.

What’s the investment?

Be the first to enroll now with our limited-time presale offer! For the first 10 small business owners, I’m offering up to 50% off plus 5 weeks of live group coaching included. This offer is only available until the first 10 spots are sold.

Single Payment

$1147 $573.50

for individual enrollment

Includes:

Two Payments

$650 $328

for individual enrollment

Includes:

Four Payments

$337 $177

for individual enrollment

Includes:

Why wait?

Start your business off on the right foot. The longer you don’t take action, the farther away your dreams feel. Eric Thomas, a motivational speaker known for his powerful and inspiring talks says, “Every day you say ‘No’ to your dreams, you might be pushing back your dreams a whole six months, a whole year!

For the first 10, I am offering a 50% off + 5 weeks of live group coaching included.

This offer will end as soon as I sell out to our first ten small business owners.

General questions

The From Lease to Launch Toolkit is a comprehensive marketing guide that provides step-by-step video and written instructions, templates, worksheets, and timelines to help small business owners and franchisees successfully market their location from the moment they sign the lease until they open their doors.
This toolkit is designed for franchisors, small business owners, franchisees, multi-unit operators, and independent restaurateurs who need a proven marketing framework to streamline the launch process, drive community awareness, and increase leads.

It’s never too early or too late to work on the marketing fundamentals for your business. 

The marketing tactics in the From Lease to Launch Toolkit are fundamental strategies that can be employed at any stage of your business—whether you’re preparing to open or have already launched. Even after opening, these proven tactics can help you generate buzz, attract customers, and increase sales, ensuring your marketing efforts continue to drive growth and engagement well beyond day one.

The toolkit includes strategies and templates for public relations, email marketing, social media campaigns, and partnerships with local businesses and influencers to generate buzz and build a customer base before your official launch.

The toolkit provides proven strategies to build excitement and attract customers before you open your doors. You’ll get access to fill-in-the-blank templates for email marketing, social media posts, and Facebook ads designed to capture leads. It also includes step-by-step guidance on partnering with influencers, engaging with local businesses, and securing media coverage to boost visibility and build a pre-launch email list that will help drive traffic and sales from day one.

The toolkit covers a variety of marketing activities, including public relations, social media, paid ads, influencer partnerships, email marketing, and strategic partnerships to help you attract customers and generate sales. Most importantly, it is a prioritized timeline so you know exactly what to do during your pre-opening phase. 

Yes, all templates in the toolkit, such as press releases, email marketing copy, social media posts, and checklists, are fully customizable, allowing you to tailor them to your specific business and brand.

The toolkit is designed to save you time by providing a detailed 12-week rollout plan and ready-to-use templates. It eliminates guesswork and allows you to focus on running your business while still executing a robust marketing plan.

 

The time you put in depends on your goals and objectives. To have a successful launch, you will need to spend time on marketing, advertising, and email. We estimate that if you have approximately 2 – 3 hours a day over a 12-week timeframe, that will be sufficient. 

Absolutely not. It is written so an owner can do the work themselves or turn it over to an employee with zero marketing experience. 

It is a step-by-step guide with written and video explanations and a timeline outlining when each activity should ideally be done. 

The toolkit is based on proven marketing strategies successfully implemented by brands such as The NOW Massage, Upgrade Labs, Hilton Hotels, Chevron Products Company, California Pizza Kitchen, and Smashburger.

Yes, whether you are a first-time business owner or opening your 100th location, the toolkit offers streamlined marketing processes that ensure consistency, reduce time to market, and improve sales velocity, regardless of your experience level.

In addition to the step-by-step guides, templates, and timelines, you can also join optional monthly coaching calls for personalized feedback and deeper dives into marketing strategies tailored to your specific business needs.

You can book a call to discuss your goals and learn how the From Lease to Launch Toolkit can support your business. There’s no high-pressure sales pitch—just an honest conversation to help you determine if this toolkit aligns with your marketing needs.