Fractional Chief Marketing Officer Services

Fractional Chief Marketing is a fancy word for marketing consulting.

Carin Oliver, founder of Intercept & Influence, provides marketing leadership consulting services.

Specializing in wineries, restaurants, and start-up franchise organizations, she has created a framework to increase conversions in as little as 30 days.

What Do We Do?

The I&I System uncovers hidden opportunities to thrive.

We’ve created a three-step, bite-sized process that increases conversions in as little as 30 days, builds a foundation to scale, and provides ongoing support.

Our Focus Is On…

Clarity to Grow

Expert guidance ensures you achieve your financial goals.

Ease of Implementation

We provide a step-by-step prioritized guide for easy implementation.

Overcoming Roadblocks to Growth

The I&I team has years of experience solving complex revenue problems.

Generating Revenue Faster

We can help you scale quickly with the right support, confidence, and strategic plan.

Current Courses

Generate More Revenue From Yelp Without Advertising

  • Learn how to optimize for the Yelp algorithm
  • Implement the Intercept & Influence System for Managing Yelp
  • Images that convert
  • Tracking Effectiveness
  • How Not To Get The Veto Vote
  • Time Investment: 7 – 10 days, 15 – 30 minutes per day
  • Self-paced
  • Cost: $187

Take The Sting Out of Negative Yelp Reviews

  • The Zen Guide To Responding To Negative Yelp Reviews will:
  • This Yelp training provides you with a reliable, scalable response system to tackle even the toughest critic. 
  • Time Investment: 15 minutes a day for 5 days
  • Self-Paced
  • Cost: $27

90 Days To Better Sales Conversions

  • This live course will launch in February 2024.
  • Designed for eCommerce, DTC, franchise organizations, restaurants and wineries.  
  • Identify Gaps & Hidden Opportunities For Growth
  • Overcome roadblocks
  • More details soon…