Marketing Systems For Small Biz
Intercept & Influence provides marketing systems and programs for small business owners, managers, and others who want to uplevel their marketing results without adding staff or expensive consultants.
These are the exact marketing programs and systems I’ve provided for my winery, franchise, restaurant, and other clients, but reconfigured in a “do this, then that” step-by-step format for small teams.
These aren’t filled with theory and fluff. I have created them as if I’m your virtual marketing director, providing you with all of the steps, strategy, and templates you need to achieve your goals.
It is significantly less expensive than hiring me in person.
Current Marketing Systems
From Launch To Loyalty
This is my signature group guidance program. It is structured as weekly marketing calls.
Each week, I share exactly what you should be working on and provide templates and checklists.
Includes:
- Live Weekly Calls
- What’s Working Right Now
- Templates
- How Tos, Worksheets & Checklists
- Instructional Foundational Marketing Videos & Articles
- Email, Advertising, Social Media, Web, SEO, PR, and Influencer Activations
- Detailed Step-By-Step Weekly Marketing To-Dos for accountability
From Lease to Launch
This is for small brick-and-mortar businesses that have signed their retail lease and are ready to generate leads before your grand opening.
It is a 12-week launch program that guides you through each week leading up to your grand opening.
Includes:
- Office Hours Weekly
- Templates, mock-ups for ads, social, email, PR, influencer activations
- How Tos, Worksheets & Checklists
- Grand Opening Timeline
- Instructional Videos & Articles
- Detailed Step-By-Step Weekly Marketing To-Dos to keep you on track
SOLD OUT – AI Email Selling
This is a two-day live workshop that focuses on helping you increase revenue from your email marketing. I host this workshop throughout the year. Includes:- How to increase sales conversions
- How to increase open rates
- Develop copywriting that doesn’t just connect, it converts
- AI workflows for enhanced productivity
- How to train your AI for your brand tone & voice
- Templates & welcome flows
- Real examples to swipe + tweak
- Workflows to incorporate AI into your daily to-dos
One Week Email Kickstarter
For Small Business
In 5 days, you’ll build and launch a complete, money-making email marketing system that attracts leads, nurtures them into buyers, and works while you sleep.
5 high-performing email sequences
- A magnet to attract your best customers
- A List Building Blueprint
- How To Use AI to Increase productivity and open rates
- Timing & Cadence for email series
- Designing Email Templates For Sales
- Increase deliverability, open rates and clicks
- The I&I Email Money Map
Online Reputation Management
For General Managers
This is a program I have been teaching in person since 2018. Soon to be available on demand.
Implement the Intercept & Influence System for Managing Your Online Reputation
- Optimize consumer review platforms for increased revenue
- AI Workflows To Respond Automatically Without Sounding Like a Bot
- Tracking Effectiveness
- How Not To Get The Veto Vote
- Handling emotive issues
- Provides a reliable, scalable response system to tackle even the toughest critic.
Email List Building 101
For those who are just getting started or need a quick refresher on email list building.
This course will be on demand and launching in Q1 2026.
Includes:
- List-building magnets
- Copywrting that connects
- Neuro nuggets to engage
- Subject lines that demand to be opened
- Identify Gaps & Hidden Opportunities For Growth