Before you even open,
these are the top five email automations you need to keep your future customers engaged and excited for your new business.
With my essential pre-opening email automations, you’ll deliver value and excitement well before your grand opening.





Oh email, how I love thee! Email is one of the most valuable tools in your marketing arsenal. In this checklist, I am sharing my top automations that I almost always use for local health, fitness restaurants, wineries, and service providers.

A step-by-step breakdown of the essential email automations you need to engage prospects before your grand opening.
Proven strategies to build trust, anticipation, and loyalty among your audience.
Tips on how often to email and what content to send.
Ready-to-use email content ideas for welcome series, event invites, exclusive offers, and more!
How to keep your subscribers excited and convert them into paying customers when you open.
Builds Anticipation and Trust: Engaging prospects early through email automations creates excitement and establishes trust before your business even opens, ensuring a warm audience when you're ready to launch.
Maintains Consistent Engagement: Automating your email marketing keeps your prospects consistently informed, excited, and connected to your brand, reducing the risk of losing their interest in the lead-up to your opening.
Streamlines Your Marketing Efforts: With pre-written and scheduled email series, you can focus on the many other tasks required for opening a new business, knowing that your marketing is running in the background, working to nurture and convert leads.
“Carin helped franchise locations hit the ground running. It provides structure and focus during the crucial stages.”
Mary Hromadka
Marketing Director, Upgrade Labs
“I recommend Intercept & Influence for its exceptional work in helping The NOW Massage develop our go-to-market strategy. As Vice President of Content & Communications, we utilized the Lease To Launch framework to help our franchisees get to market faster, drive leads and reduce the overwhelm that comes with opening a local small business.”
Daniella P
Former Vice President of Content & Communications, The NOW Massage
“Carin coordinated a great launch party. Her efforts were herculean and effective.”
Doug Acres
Tiger Beer/Anheuser Busch